Case Studies

Dr Marc Dussault (www.MarcDussault.com)
Marc Dussault and I met at an Empowernet event Unlimited Power in 2008. I
was in the audience for his presentation on The Exponential Mindset and
Virtual Real Estate. Following this I went up to him to ask further questions
and learn more about this great concept. Virtual Real Estate seemed like a
great opportunity to invest but his strategies and ideas were also brilliant. We spoke for a little while and while we spoke Marc spotted my notebook and the Meeting MasterMind Modeling (mind mapping) contained within. These were of his and all the other presentations that occurred during the two day event.

Spotting these got him extremely excited and Marc asked me to send him the MMMM of his presentation on The Exponential Mindset and Virtual Real
Estate. Of course I said 'Yes" and our relationship began.
Marc then created a blog entry on his Internet Mastery blog about me.
Posting the Exponential Mindset MasterMind Model with it and we were in
constant communication to find something else I could do for him.

The Original MasterMind Model was about Virtual Real Estate and after
joining this great opportunity for passive income Marc asked me to use my
creative visualisation skills to create a Innovative Illustration on How to Flip
Websites for profit which is the crucial ingredient to creating a Virtual Real
Estate Empire. I created this Innovative Illustration within a day or two of the request. I was then informed by Marc that he wanted to use it as the interface for the members page of the Flipping Websites For Profit website. Members would click on the different areas of the Illustration to go to the different parts of the site. In order to do this I developed a Creative Communication of the Illustration by placing it in a web page with links and emailed it to Marc. It is now being used as the interface and I myself use it to Flip sites too.

As I love surprising people, over achieving, being innovative and am
passionate about what I do I created a gift for Marc by filming myself creating the Illustration mentioned above and sent this to Marc as well. You can see this below.

Marc absolutely loved the video and we cross referenced our videos so that
he would get tra$c from it as well. Soon after I received an email about
Marcs' Exponential Business and Internet Building Bootcamp and straight
away knew I would have to go.

Marc and I decided I would work during the event and Meeting MasterMind
Model all the presentations summarising all of them in a visually mesmerising
way. From this I would create a one page summary poster to detail all the key learning's of the three exponential days to be sold after the event to
BootCamp graduates. In other words creating an exponential document for
all those who attended. Before the event I knocked up a few Innovative Icons he would be able to use in his presentation including a Crazy Cartoon of Marc and a mock up of how the poster might look.

I completed these exponential mind mapping outputs shortly after the event.

A 30 page booklet of colourful engaging Masterpieces and a 3ft by 4ft
monster MasterMind Model Masterpiece summarising 27 hours of
presentation. When I sent them to Marc his first words were "That's
Awesome" followed by "This will make you a star amongst the
Exponential Marketing Community". We are yet to distribute the poster and
booklet and therefore I am unable to post it on my site.

Each time we do a project together Marc is more excited than the last and he
is great fun to work with. After this work we have more projects planned and I
am passionate about continuing to deliver a high standard of work and keep
the customer satisfaction at 'that's friggin' Awesome" with Marc.
Being exponential and great at lateral thinking Marc understands the
importance of using creative visualisation visualising the intangible to make it
clear concise and easy to understand enabling your audience to make the
right informed decision.To see other ways of visualising this journey check out
the VIDEO and MINDMAP below. Or to purchase Marcs products and to see other work
I have done for him go to the Resources page

Gavin Buckett (www.AGBSolutions.com.au)
I was referred to Gavin through Marc who had been and continues to show
my Creative Creations and Meeting MasterMind Modeling at his public
presentations and events.

Gavins' business AGB Solutions Pty Ltd has a primary product which is the
implementation of HACCP an internationally recognised risk based
preventative management system. This is a process of checking, changing
and implementing a system into food businesses that takes from several
weeks to many months.

Before Gavin and I met he had been describing this process to people with a
plain text document that was six pages long and relatively uninteresting to
engage with let alone read. He needed a better way of representing this
information one that would engross customers and interest them in his
offerings. He asked me if I could do some creative thinking and Transform the
boring into the bad ass in the form of an A3 poster. With in a week using my
Creative Communication Creation skills and Communication Transformation
he had a beautiful visual communication a one page A3 poster that engaged
the customer, communicated the message clearly and concisely but was also
fun. The next time I met with him at an event he was carrying the printed
version with him showing it to everyone he knew, as he was ecstatic about it.
When we got to talking he had further projects he was hoping I could help
him with. These were things he had been putting off for some time but
needed to do to enable him to have more time to focus on running his
business. (What are you putting off that could be done today now? When
would now be a good time to do them?)

One of the projects was another version of the poster I created. This was to be
something he could give to his clients and they would be able to track where
they were at in the implementation process. His clients were able to write the
start and planned end date on the poster and check off step-by-step where
they were on the journey to HACCP Success. A great idea now Gavin was part
of the creative thinking process.

Following this we worked on three videos that answered his most frequently
asked questions, spoke about the history of AGB Solutions and the third
being an animation describing again the HACCP implementation process.
All these Communication Transformations have changed the way he does
business. With the Creative Communications I created for him Gavin saves
time, has better, clearer ways of communicating to clients and streamlines his
business as he only deals with customers who are asking questions specific to
their needs.

Currently Gavin and I are working together on some Innovative Icons for
another visual communication that is a poster for his clients displaying
information about food safety. We are also working on a Crazy Cartoon
character for the re-branding of his business AGB Solutions.

While working on these and our other projects we continually brainstorm
further ways to visualise and monetise together. Gavin can’t believe how
many benefits there are from visualising and is a repeat client who I enjoy
working with and look forward to many more projects together.
For a video on this case study see below

To see other ways of visualising this journey check out the video and mindmap below. Or to purchase Marcs products and see other work I have done for him go to the Resources page